Double W Worldwide Expands Performance Creative Capability with Ziyi Cao
Double W Worldwide has expanded its performance creative capability with the addition of performance designer Ziyi Cao, who will collaborate with the collective’ on high volume digital marketing campaigns.
Ziyi specialises in creating scalable creative assets designed for performance marketing environments, producing brand consistent content optimised for paid social, digital advertising and e commerce platforms where rapid testing, iteration and optimisation are key to improving return on ad spend.
Originally trained in visual communication design at Shanghai Theatre Academy and later completing postgraduate study at the University of the Arts London, Ziyi combines strong design fundamentals with commercial experience across retail, e commerce and social media content.
Working with the Double W collective, she will support the development of performance led creative across digital marketing programmes, producing high volumes of testable assets for platforms including Meta, YouTube, TikTok and e commerce marketplaces.
Ziyi will initially contribute performance design expertise to the Lebara account, supporting ongoing campaign activity with creative designed to improve campaign efficiency and drive stronger sales performance.
Ziyi Cao said:
“Performance design is exciting because the work constantly evolves based on how audiences respond. I enjoy turning ideas into visuals that are clear, engaging and true to a brand’s story. Working with Double W allows me to combine design thinking with data and testing to create creative that genuinely performs.”
Laurence Bray, Founder of Double W Worldwide, said:
“Too many brands still treat performance creative as an afterthought. The reality is that campaign results are often determined by the creative itself. Ziyi brings exactly the mindset we need, designing assets that can be tested, iterated and improved quickly so creative and media work together to drive better commercial outcomes.”
ENDS
