At Double W, we deliver media buying services that combine commercial strategy, creative planning, and technical execution. From traditional out-of-home to connected digital channels, our campaigns are designed to achieve maximum reach, impact, and measurable return.

We build media plans around your objectives, audiences, and budget, making sure every placement contributes to a cohesive strategy that drives results.

TV Advertising and Connected TV (CTV) Media Buying

Television remains one of the most powerful ways to build brand reach. We manage linear TV advertising across UK broadcasters as well as CTV campaigns across platforms such as ITVX, All 4, and Sky.

Our approach ensures you benefit from the precision of digital targeting alongside the mass visibility of TV. We focus on data-led placement, frequency capping, and creative optimisation to maximise both awareness and response.

Radio and Audio Advertising

Audio remains a cost-effective channel for reach and recall. We buy across national and regional radio, as well as digital audio platforms such as Spotify and podcasts.

By combining traditional radio with programmatic audio, we create layered campaigns that drive brand awareness while allowing for precise targeting of niche audiences.

Out-of-Home (OOH) Media Buying

From roadside billboards to London Underground advertising and premium digital screens, OOH delivers visibility at scale.

We plan and buy OOH placements nationwide, with a focus on audience hotspots, dwell time, and creative formats that capture attention. Our team balances traditional static sites with high-impact digital OOH for campaigns that are both memorable and measurable.

Print Media Buying

Print still has power when used strategically. We manage placements in national newspapers, regional press, and specialist magazines to target readers where relevance is strongest.

Every print campaign is aligned with creative suited to the medium and backed by data on readership demographics and circulation.

Cinema Advertising

Cinema offers unrivalled engagement, with audiences tuned in and distraction-free. We manage cinema advertising buys across national chains and independent venues, tailoring placements by geography and film genre to align with your target audience.

This creates brand experiences that live beyond the screen and anchor campaigns in culture.

Digital Media Buying

Digital sits at the core of our media buying. We plan and activate programmatic display, video, and native campaigns that reach audiences across the open web.

We optimise delivery through real-time bidding, audience segmentation, and performance tracking, ensuring your spend is continually refined for maximum impact.

Why Choose Double W for Media Buying?

• Cross-Channel Planning: From OOH to programmatic digital, we connect the dots.

• Commercial Focus: Every placement is tied to measurable outcomes.

• Creative Integration: Media strategy aligned with tailored creative executions.

• UK Market Expertise: Strong buying power with national and regional media owners.

Our media buying services are built to deliver visibility, reach, and results. Whether you need TV, radio, OOH, or digital, we ensure your campaigns work harder at every stage.