Your Collective
Jim Fry is Double W Worldwide’s Art Director, bringing a career of bold visual storytelling and audience-grabbing strategies from his time in Channel 4's Press Office, where he excelled as Picture Publicist, Picture Editor, and Art Director. With experience across Drama, Factual, Current Affairs, and Reality, Jim’s role evolved to shape iconic digital and print campaigns that captivated audiences and fueled Channel 4’s brand. His art direction for music legends like Oasis and The Prodigy solidified his mark on pop culture. Now, Jim applies his sharp eye and pop-culture prowess to craft standout, audience-focused campaigns at Double W Worldwide.
LEAH DUNBAR-LEWIS - MEDIA & CLIENT SERVICES DIRECTOR
Leah excels in leading the strategy and execution of multi-channel media campaigns, ensuring top-tier client service and seamless delivery of business objectives. Leah brings a wealth of expertise from over a decade at MediaCom, where she spearheaded groundbreaking marketing campaigns for high-profile clients such as Sky Atlantic and Sky Mobile. Notably, she led the successful launch campaigns for the iPhone 8 and iPhone X, delivering impactful and highly-visible results. Her work includes notable advertising successes for MoneySupermarket and Nuffield Health, demonstrating her ability to drive significant brand impact. Leah’s strategic acumen, client-focused approach, and proven track record make her a key asset in delivering impactful media campaigns and achieving client success.
RAINNA REYNOLDS - PRODUCER
Rainna Reynolds brings over a decade of invaluable experience from her time at Karmarama, where she began at reception - the beating heart of any top agency - and quickly rose to become a core part of the agency's culture & success. With exceptional project management and organizational skills, Rainna effortlessly coordinates cross-functional teams, ensuring projects run smoothly and efficiently from concept through to execution.
Known for her unwavering can-do spirit, she thrives in a fast-paced environment cohesive and forward-moving, always with an eye for detail and a passion for creative excellence.
With a career spanning over twenty years in advertising and marketing, Laurence has learned how to help clients win against complex challenges and hit their strategic targets head-on. His illustrious career has seen him take top roles at Channel 4 Television, Premier Comms, 20th Century Studios, NBCUniversal, Taylor Herring, and Stature. It is the granular understanding of the shifting media landscape that, associated with his remarkable talent for leveraging top teams and resources, repeatedly brings about excellence.
He loves big creativity and effective copy that lands.
RICH PEPPIATT - DIRECTOR OF FILM
Rich has shot adverts and branded content for the likes of Google, Guardian, Greenpeace and Amazon (just to show not all his work begins with a “G”). Rich’s first ever film was a low budget satirical documentary starring Hugh Grant, Steve Coogan and a sex toy positioned on the editor of the Daily Mail’s doorstep. It premiered at Sheffield Doc/Fest and was acquired by Netflix.
Since then his work for has won awards at festivals all over the world, with his latest feature film Kneecap winning the Audience Award: NEXT at Sundance 2024. It is released theatrically worldwide in 2024
MAT BOWDEN - GLOBAL HEAD OF DIGITAL & MEDIA
Mat (yes, with one “T”) began his career in radio, helping stations define their brands. His interest in technology and digital innovation not long after put his career on the path toward this exciting field of digital marketing. Over the past decade, Mat has leveraged this experience to help a number of leading agencies grow and develop their digital product offerings. Mat's incomparable at joining technology and creativity together for really outstanding results. Mat brings a plethora of experience that facilitates impactful and innovative digital strategies.
His passion for technology and creativity drives his success, and his contributions continue to shape the future of digital marketing.
CONOR BORU - DIRECTOR OF BRANDED CONTENT
Responsible for leading the development of campaign-first creative that connects brands to culture and audiences to action. Conor drives scroll-stopping ideas across entertainment, parenting, wellness and beyond.
He blends cinematic flair with commercial instinct, crafting standout content for brands like DHL, Manchester United, Amazon, Xbox and RedBull. His sharp artistic eye ensures every brand hits the right note with the right audience.
Oh and He even has his own IMDb profile
Gresty's been designing graphics for everyone - from hopeful startups deluded into thinking a slick logo will save them to brands so ancient they probably sponsored the invention of the wheel. He works directly with clients, seeing their lofty dreams and laughable delusions firsthand, cutting down timescales and costs like a machete through bureaucratic red tape.
Check www.ryezine.com, a mag he put up to remind himself that, in reality, some dreams actually do come true - unless you're looking for genuine, thought-provoking content in mainstream media. Good luck with that illusion.
COMING SOON - HEAD OF PR & COMMUNICATIONS
From red carpets to global rollouts, she knows how to build buzz, control the narrative, and make stories impossible to ignore. If you're looking to launch with impact and precision, Heather brings the firepower to get your story seen and heard worldwide. With over 20 years of experience in film and TV, she has crafted press-worthy spectacles and delivered global results across budgets big and small. Most recently overseeing campaigns across the UK, Europe, Australia, and Canada for a major studio, she’s weathered the quirks of Hollywood’s most demanding talent… just don’t ask her who!
PENNY - CHIEF BARKETING OFFICER
A visionary in paws-itive brand awareness, Penny has led the pack in tail-wagging campaigns and snackable content (literally). With a nose for trends and an unshakeable belief in walk-and-talk meetings, she’s transformed belly rubs into brand loyalty and fetch into funnel strategy.
When she’s not chasing squirrels or quarterly goals, Penny can be found napping through brainstorms and demanding ROI (Returns on Ice cream). A firm believer in barketing with purpose she’s proof that great ideas don’t always come on two legs.
MAX THOMAS - FINANCIAL DIRECTOR
With over 20 years’ experience in accountancy, Max founded Real Time Accountants in 2023 and now partners with Double W Worldwide to support the financial growth and stability of the business. He specialises in helping founders and creative leaders get more from what they’ve built — making sure the numbers support the vision, not restrict it.
Max ran his family accountancy firm for over a decade and originally trained with PwC in both Manchester and Auckland. Outside work, he’s a keen kite surfer, triathlete, and dad... usually not all at the same time.
PETER CRESS - FINANCE
Peter’s journey is a savory tale of creativity and calculation. From his humble beginnings pot washing at the illustrious 3 Michelin star restaurant, The Waterside Inn, he whisked his way into the culinary spotlight with his famed, secret Salad Cream. This delightful concoction, crafted with mathematical precision, caught the eye of Heinz in 2012, turning culinary art into a lucrative recipe. But Peter didn’t stop there; fueled by his passion for numbers and his knack for business, he made a sharp turn into the world of accounting and finance. Now, his expertise is sought after by start-ups in both Lisbon and London, as he skillfully helps them untangle the complexities of finance.
Peter is notorious for captivating Accounts Payable teams with tales so riveting they guarantee timely payments – consider this your fair warning!
WILLIAM WALDRON - FOUNDER
With a career spanning over two decades, Will was a visionary at the forefront of advertising, shaping groundbreaking campaigns and inspiring everyone around him. His work with iconic agencies like DDB, Karmarama, UNLTD-INC, and Crispin Porter + Bogusky London set benchmarks in the industry and showed what true creative dedication could achieve.
Will’s portfolio included the high-profile launches of Monese, Trussle, the rebrand of PayPal, Guinness and various Nintendo hardware products. In 2012, he also co-created the UK’s first mainstream charitable beer, Two Fingers Brewing Co, raising over £100,000s for Prostate Cancer UK. Each project reflected his belief that creative ideas should not only capture attention but create real-world impact.
Will’s passion for innovation and his commitment to meaningful, lasting brand connections are at the core of everything Double W Worldwide stands for today. Though he is no longer with us, his spirit continues to inspire and guide us in every campaign we create, honouring his legacy by driving results that resonate and building loyalty that lasts.
Double W Worldwide is proud to carry Will’s vision forward, ensuring his influence remains at the heart of everything we do.