We Helped Monese Double Its Users with a Brexit Meteor and a Busload of Balls
The Challenge
Monese wasn’t just another fintech. It was built for people the big banks ignored newcomers, nomads, the globally mobile. But in a market flooded with neobanks shouting about features, how do you stand out? Simple: say something worth hearing.
Make Monese the anti-bank bank.
Not safe. Not serious. But brilliantly brave. We built a brand that thrived in chaos—specifically Brexit chaos—because it had something real to say:
“Whatever happens. Whatevz, innit.”
The Concept
The Execution
“We didn’t just make ads. We made Monese matter,
We gave them a voice in a noisy world.
And when the smoke cleared, they weren’t just another fintech.
They were the brand that threw a meteor at Brexit.”
Hijacked the Brexit Bus
Told Britain, Europe is Open
We took the bus. You know the one.
Repainted it bright Monese blue and rewrote the message:
“Send €350 million with zero fees.”
It drove straight through the heart of the debate and straight into the headlines.
Result:
Picked up by Bloomberg, The Drum, The Next Web
Went viral on Twitter via #freemovement
Turned political frustration into Monese sign-ups
While Britain looked inward, we looked out.
We created the “Europe is Open” campaign to cement Monese as the go-to bank for people who live across borders.
Result:
Ads dominated the Tube, taxis, and timelines
75% of Monese’s growth by late 2019 came from Europe
Brand shifted from challenger to category leader
Dropped a Meteor on London
Literally. We crashed a massive fake meteorite outside King’s Cross with the headline:
“Falling house prices. Meteor strikes. Zombies. Whatevs.”
Because if the world’s ending, you’ll still need a good bank.
This wasn’t ambient. It was a slap in the face to boring marketing.
Result:
Massive commuter buzz
Social media explosion
Sign-ups surged to 3,000+ a day
The Results
In just 8 months, Monese went from 1 million to 2 million users.
That’s not a marketing campaign. That’s creative rocket fuel.
Huge reach, Mass impact:
3,000+ Daily Sign-Ups per day post-campaign
75% of all growth from Europe
Series B $60M round secured post-campaign
Press Coverage in Bloomberg, The Drum, The Next Web, LBB
We didn’t just make ads. We made Monese matter.
We gave them a voice in a noisy world.
And when the smoke cleared, they weren’t just another fintech.
They were the brand that threw a meteor at Brexit.
