Lebara Puts Customer Service Front and Centre in Latest ‘Smarter Mobile Network’ TVC

Lebara’s “Smarter Mobile Network” campaign, created with Double W Worldwide, returns with another quietly cutting look at the everyday wins of switching to a smarter network.

The latest in the now-recognisable series finds two familiar characters behind a village-hall raffle table, locked in polite competition and passive-aggressive smiles. One’s clinging to Big Mobile’s latest price rise, the others already switched to Lebara and she’s not shy about it. It’s dry, understated, and unmistakably British, as Lebara continues to prove that the smartest choice isn’t the loudest one.

The new 30” and 10” spots are the latest chapter in Lebara’s Smarter Mobile Network campaign, created by Double W Worldwide and directed by Jonny Dixon. The concept stays consistent: two people, one smarter choice, one left defending the indefensible. This time, the focus shifts to Lebara’s award-winning customer service and five-star Trustpilot rating, proof that great value doesn’t come at the cost of care.

“At Lebara, we believe great value should never come at the expense of great service,” said Mayur Jauhari, Commercial Director at Lebara. “That’s why we’re proud to be rated five stars on Trustpilot and trusted by over three million customers across the UK. More importantly, customers see this too. No wonder we are the fastest growing telco in the UK.”

The campaign runs across TV, digital, and out-of-home, with tailored edits for TikTok (9:16), Instagram (9:16), Facebook (1:1 and 16:9), and YouTube (16:9) to reach audiences across the full marketing funnel. National radio and large-format OOH placements will reinforce the message that Lebara continues to outperform Big Mobile Networks on value, service, and satisfaction.

“It’s the same setup…two people, one switched on, one still stuck on a Big Mobile Network,” said Laurence Bray, Founder of Double W Worldwide. “Lebara’s five-star service and no price hikes make it the smarter network, full stop.”

Lebara remains a Which? Recommended Provider three years running, holds a 5-star Trustpilot rating, and is Uswitch’s Most Popular Mobile Provider two years in a row, proof that more people are making the smarter switch.

Lebara. The Smarter Mobile Network.